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eclipse-digital

Wagner

Client

Eclipse Digital

Date Completed

2019

Category

Web Design, Web Development

New Website design and digital media support

Wagner Spray Tech is a market leader in advanced paint applicators that offers a wide array of painting and decorating products used in home improvement, commercial painting, and industrial fine finishing.  Wagner also owns other brands like Titan, HomeRight, and Earlex.

Challenge

Wagner Spray Tech needed to improve the customer brand experience and digital journey pre and post purchase.  This required a new website that could deliver content on a desktop, tablet and mobile platforms.  It also needed the ability to update content dynamically and support an ecommerce functionality.

seo optimization
seo optimization

Challenge

Wagner Spray Tech needed to improve the customer brand experience and digital journey pre and post purchase.  This required a new website that could deliver content on a desktop, tablet and mobile platforms.  It also needed the ability to update content dynamically and support an ecommerce functionality.

Our Solution

Eclipse Digital designed and developed a new, modern website while strengthening product awareness strategically through digital media channels and tactics.

  • Migrate Wagner Spray Tech website from a legacy CMS to WordPress
  • Redesigned experience providing an optimized navigation through product selection, product information, and customer support
  • Incorporated SEO best practices ensuring that webpages were optimized to rank on search engines during the full site migration
  • Implement Google Tag Manager for quick launch of marketing programs and improve site performance
  • Deployed Google Analytics custom metrics to capture data fro improve the website experience
  • Active a full-funnel digital media strategy with new marketing campaigns across search, social, and display

The Results

Wagner Spray Tech is now able to provide the customer with a world class online experience, with less clicks, easier navigation, faster page loads, ability to buy products and parts online and provide 365/24/7 pre and post purchase support.

  • Simplified website maintenance enabling the Wagner Spray Tech marketing team to easily manage website content
  • Through SEO migration planning, site traffic, increased significantly within the first 3 months
  • Delivered high-quality audiences though paid marketing campaigns, exceeding click goals within 8 months