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Category: Web Design

Case Study: Rebuilding the STMA Wrestling Booster Club Website

Early this year, the STMA Wrestling Booster Club came to Eclipse Digital with a problem a lot of youth sports and booster organizations run into eventually. Their website was built on Google Sites. It got the job done when the program was smaller, but it couldn’t keep up with where the club is now. STMA stands for St. Michael-Albertville, home to the Knights, one of Minnesota’s most established wrestling programs. The club runs youth, middle school, high school, and freestyle/greco programming, and it leans on parent volunteers and community donations to keep all of it funded. A website that just displays information isn’t enough for an organization moving that much activity through it every season. What STMA Actually Needed We’re not going to talk pricing here. What matters for this case study is the scope of the problem. STMA needed three things: A visual refresh. The old site looked like what it was, a free template stretched to cover a growing program. It needed to look like the Knights. Organized content. History, programming details, resources for new and returning families, contact information. It was all there, but scattered in a way that made parents work too hard to find what they needed. Online registration and payment. This was the real gap. Google Sites has no native way to collect a form submission and a payment in the same step. Parents were stuck piecing together registration through outside links and manual processes. Same for donations. If the club wanted to make it easy for people to give or sign up, the site itself had to be able to do it. What We Built We moved STMA off Google Sites and onto WordPress. That decision alone opens up what the club can do going forward. WordPress gives their volunteers the ability to update content themselves instead of routing every small change through a developer, and it gives us the plugin ecosystem to actually solve the registration and payment problem. For forms, we built the site on Fluent Forms. It handles both program registration and donations, and it connects directly to the payment gateway STMA already uses, so the club didn’t have to change how they collect money, just how easy it is for parents to do it. Design-wise, we carried the Knights branding through the whole site. Colors, tone, imagery. The goal was for a parent landing on the homepage to immediately recognize it as STMA, not a generic sports template with a logo dropped on top. The project ran from March to May, about two and a half months from kickoff to launch. The Result The biggest shift is on the operations side, not just the visual side. Registration and donations are now a smoother process for STMA’s families, start to finish, inside one site instead of a patchwork of links and workarounds. It’s also easier on STMA’s volunteers. Fluent Forms gives them built-in reporting, so instead of digging through email threads or spreadsheets to figure out who registered, who paid, and who still owes something, they can pull that information directly and track it themselves. Register for STMA Youth Wrestling If you’re a St. Michael-Albertville family looking to get a wrestler into the program, registration and donation information now lives in one place: stmawrestling.org. The Knights have one of the strongest wrestling traditions in Minnesota, dating back to 1969, and the club depends on parent involvement and community support to keep it running. If you run a booster club, nonprofit, or growing organization stuck on a platform that can’t handle registration or payments the way you need it to, this is the kind of problem Eclipse Digital solves. Get in touch and we’ll talk through what a rebuild could look like for your organization.

How We Built a Custom Website for Elite Aircraft Services

Some businesses get built entirely on reputation. No ads, no social media, no website just decades of great work, word-of-mouth referrals, and a client base that knows exactly who to call. Elite Aircraft Services is that business. For a long time, that was enough. But the reality is, not having a website is starting to cost businesses like this real money. When someone searches for aircraft maintenance services and you don’t show up, they find someone else. That’s the problem Elite Aircraft Services came to us to fix. Who Is Elite Aircraft Services? Elite Aircraft Services is a full-service aircraft maintenance and repair shop. Their team, most with over 20 years at the company, handles everything from governor overhauls and avionics inspections to dynamic balancing, airworthiness directive compliance, and precision component assembly. Everything is done in-house. No subcontractors. No shortcuts. They also offer fly-in service, so aircraft owners don’t have to jump through hoops to get their plane worked on. Their whole approach comes down to one thing: get you back in the air as quickly and safely as possible. That kind of shop deserves to be found online. The Challenge: Great Reputation, Zero Digital Presence When Elite Aircraft Services reached out to us, they had no website and no digital footprint at all. For a business in a high-trust, safety-critical industry, that was becoming a real problem. Pilots searching for maintenance services couldn’t find them. New customers moving into the area had no way to discover them. Job seekers had nowhere to look. And there was nothing to hand someone at the end of a conversation no URL, no place to point people for more information. They’d built an incredible reputation over decades. The problem was it only lived in the heads of the people who already knew them. Our job was simple: build an online presence that actually matched the quality of work happening inside that hangar. Our Solution: A Custom WordPress Website We built Elite Aircraft Services a custom WordPress website from scratch. The site is clean, focused, and built around what matters most to their customers: confidence. From the headline “Fly with Confidence” to the service pages, everything is designed to answer the questions a prospective customer would have before picking up the phone. Here’s what we built into it: Service pages that explain each specialty clearly avionics, dynamic balancing, airworthiness directive compliance, and more in language that respects a knowledgeable aviation audience. An About Us section that leads with the team’s depth of experience and makes the in-house, no-subcontractor model front and center. A Careers page so the site does double duty attracting talent, not just customers. Fly-in service visibility so a key differentiator isn’t buried somewhere on page three. A simple contact form and clear contact info so it’s easy to reach out the second someone is ready to talk. The site now works for them around the clock while the team stays focused on what they do best. Check it out at eliteaircraftsvc.com. The Result: An Online Presence Worth Having Elite Aircraft Services now has a website that reflects the quality of the work they’ve been doing for decades. People can find them. Referrals have somewhere to land. Career opportunities are visible. And they have a real digital foundation to build on going forward. That’s what a good website launch should do. It doesn’t reinvent your business it makes sure people can actually find it. Sound Familiar? If you’ve built your business the hard way — through years of good work and loyal customers but your online presence doesn’t show it, we’d love to help. Eclipse Digital builds custom websites and digital marketing strategies for businesses that are ready to grow. We take the time to understand what makes you different and build something that actually communicates it. Let’s talk.