Dahle Media Group’s Digital Makeover

Minnesota Remodelers: Website Traffic Growth & Google Ads Performance Enhancement

See how traffic, engagement, and new users skyrocketed within weeks!

Client Overview

A business sought to enhance its online presence, improve website traffic, optimize Google Ads, and reduce advertising costs while increasing overall campaign performance. Through strategic adjustments and optimization, we delivered significant improvements.

+60% Organic Reach

The Challenge

Before partnering with Eclipse Digital, Minnesota Remodelers faced several digital hurdles:

Low Website Traffic: Minimal organic reach and poor SEO rankings resulted in inadequate visibility.
High Google Ads Cost: The client was experiencing high CPC (Cost Per Click) with low ROI.
Low Conversion Rate: Despite running ads, conversions were below industry benchmarks.
Poor Ad Targeting: Inefficient audience segmentation led to wasted ad spend.

Strategy Implemented:

1. Website Traffic Optimization

Conducted an in-depth SEO audit and implemented keyword strategies to improve organic reach.
Enhanced on-page SEO (meta titles, descriptions, header tags, image alt texts).
Improved internal linking structure and content optimization.
Created high-quality blog content focusing on industry-relevant keywords.
Optimized website speed and mobile responsiveness.

2. Google Ads Optimization

Restructured Campaigns: Segmented ads based on audience demographics, interests, and behavior.
Keyword Refinement: Focused on high-intent, long-tail keywords to improve ad relevance and reduce CPC.
Ad Copy Enhancement: Created compelling ad creatives with strong CTAs to boost engagement.
Bid Strategy Optimization: Implemented automated bidding strategies for better budget allocation.
A/B Testing: Conducted continuous testing of ad copies, landing pages, and audience targeting to identify the best-performing variations.

3. Cost Reduction & Performance Boost

Integrated negative keywords to avoid irrelevant clicks and reduce wasted ad spend.
Used retargeting campaigns to re-engage potential customers who previously interacted with the website.
Optimized landing pages for better conversion rates by improving user experience and simplifying forms.
Shifted focus to high-performing ad placements and excluded underperforming networks.

Results Achieved:

Key Takeaways:

SEO Optimization is Crucial: Improved on-page and technical SEO significantly boosted organic reach.
Smart Google Ads Management Saves Cost: Targeted audience segmentation and bid adjustments led to lower CPC and better engagement.
Conversion-Focused Landing Pages Work: Optimized landing pages improved user experience and increased conversion rates.
Data-Driven Decisions Drive Success: Regular performance tracking and A/B testing helped fine-tune campaigns for maximum results.

What’s Next?

This success was just the beginning. With advanced SEO, content marketing, and digital advertising, you have the potential to scale its reach even further.

Ready to Transform Your Website?

If your business is struggling with low traffic and poor digital presence, let’s talk! At Eclipse Digital, we help brands redesign, optimize, and grow through tailored digital marketing strategies.