From targeted advertisements to interactive web designs, having a razor-sharp digital marketing campaign is a precondition to setting yourself apart in a very crowded playing field. If you’re thinking about consulting a marketing professional, you need one who can capture your unique voice and story. Here are three services you can expect to find at the best digital marketing agency in Minneapolis.
3 Services You Can Find at the Best Digital Marketing Agency in Minneapolis
1. Website Design and Development
Your website is the nucleus of your business. It is your clients’ go-to resource to discover your story, voice, and mission, as well as how all three of these fit in with their particular needs. To say that your website must be dynamic, visual, useful, and user-friendly is an understatement; without these qualities, your client will be left feeling adrift, unsure how you are uniquely qualified to serve them.
A digital marketing agency will be able to capture your unique story and voice through powerful copy, visuals, products, and designs. In particular, it will utilize:
Aesthetically Pleasing Design Methods
If your website is difficult to navigate, users will not stay long. An agency, then, will tailor-make a website that is as resource-rich as it is pleasing to the eye.
eCommerce is the area of buying and selling goods and services on the Internet. Not only will an agency set up your business’s shop, but they will help generate the copy and visuals that will draw your audience to click on it.
If you already have a website, but it’s hosted on a different content management system than you’d like, an agency can migrate it for you. For instance, switching from WordPress to Squarespace while keeping your domain name shouldn’t be an issue.
SEO, or search engine optimization, is an organic way of increasing your brand’s search engine rankings. That is, it’s promotion that doesn’t require you to spend money on advertisements. An agency will know how to manipulate keywords, URLs, post titles, and other facets of your website to boost your presence.
A small percentage of website views come from desktop computers nowadays; the majority come from mobile phones. Therefore, having a website design that looks as nice on one’s phone as it does on one’s desktop is crucial.
2. Digital Marketing
Once your website is up and running, you need to turn your attention to promoting your brand. As mentioned, SEO is one way an agency will achieve this, but most companies employ several other methods to make their voices heard.
Hootsuite, a social media management platform, reported in 2021 that an advertisement posted on Facebook had the potential of reaching 190 million individuals… in the United States alone. Google Ads/Adwords, too, is an incredibly powerful promotional tool. An agency will be skilled in building and managing advertisements across social media platforms to get your story out to as many people in your targeted audience as possible.
Pay Per Click Advertising
PPC is a way to drive traffic to your website through advertisements and hyperlinks posted on other platforms. Every time a user clicks through to your website from the original publisher’s platform, your company will pay the publisher a certain amount. An agency is beneficial here because they will know which websites your target audience is most likely to visit, and how to build a winning advertisement.
3. Competition Monitoring
It’s important to know what your industry rivals are up to: to keep abreast of the field as well as to learn from them. An agency should know how to use AI to spot these successes, measure analytics, and keep a detailed record of the results for you to view at a later date.
It’s hard to find a company that’s a leading industry expert in all of the above three areas. Fortunately, that’s where we come in. Visit us at Eclipse Digital. We’re Minneapolis’s premier website and digital marketing agency, catering to businesses that are looking to unleash their full potential through results-driven eCommerce techniques. There’s only one of your brand, so why would you settle for anything less than a 100% unique marketing campaign?